Global media company TIME bought without a code Website builder (opens in a new tab) Brandcast platform, which aims to create corporate solutions for its web3 branch.
The landmark deal is TIME’s first acquisition since Lynne and Salesforce (opens in a new tab) co-founder Marc Benioff became the owners of TIME in 2018 when the husband and wife duo bought the media company for $ 190 million.
In addition to supporting brands looking to enter the web3 space, the acquisition will change Brandcast’s name to TIME Sites as it is intended to focus on providing new opportunities to existing Brandcast customers and TIME partners.
TIME website builder
Since gaining independence, TIME has expanded its product offer, and the film and television department of TIME Studios was launched in 2020.
Now, two years later, TIME Sites will follow suit, but will instead focus on helping partners turn content into personalized microsites.
“TIME is the world’s most trusted storyteller and we are excited to work with the world-class Brandcast team to deliver innovative digital experiences that tell our customers’ stories in quality, speed and scale,” said TIME editor and CEO Edward Felsenthal.
Brandcast is the first no-code digital platform for enterprise websites and is funded by several tech investors including Benioff, Shasta Ventures, TPG Growth, and Buchanan Investments.
“Becoming part of TIME will further enable brands to distribute great digital experiences and stories,” said Brandcast CEO Ashok Santhanam.
“Our team is energetic and committed to helping our customers grow while leveraging Brandcast technology to enable TIME customers to succeed in new ways.”
Brandcast’s website development platform empowers web developers build websites (opens in a new tab)especially for high-speed marketing that serves global brands.
The TIME warehouse and digital platforms currently reach over 100 m
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