Philips TVs presented their latest high-end OLED TVs at the Berlin event held in parallel to IFA 2022, and I had the opportunity to go straight into my hands with them, and they are a very interesting pair.
These are the Philips OLED + 907 and Philips OLED + 937, and they are very similar to the little siblings and big siblings that are vying for a spot on our list of the best OLED TVs.
Their common feature is that both are based on LG Display’s top-of-the-line OLED EX panel – known as the “Royal” panel, and can achieve up to 30% more brightness than previous OLED technology. This is what LG uses on the LG G2 – and both have a built-in Bowers & Wilkins speaker set to avoid the need for a separate soundbar.
They both also use the personalized version of Android TV 11 and include a new version of Philips’ excellent Ambilight technology, which is a subtle improvement but provides a light that is a bit more vivid and more precisely matches what is on the screen.
However, there are key differences: the OLED + 907 is available in sizes 48, 55 and 65 inches, features a 6th generation Philips P5 processor, and its speaker configuration is a 3.1 configuration.
The OLED + 937 is only available in 65 and 77 inch sizes, uses the dual-chip version of the 6th generation Philips P5 processor and has a 5.1.2 speaker configuration.
I saw (and heard) both running side by side, and also saw the OLED + 937 versus the LG G2, Samsung S95B, and Sony A95K in what could be called “TV heaven”.
And when it comes to contrast, they’re really impressive – especially the OLED + 937. Of course, contrast is an OLED specialty anyway, but thanks to the combination of a very bright panel (by OLED standards) and very advanced HDR processing in the 937, they offer a truly dazzling dynamic range.
I was told the panel is capable of reaching 1,300 nits, albeit in a small 3% window in the most vivid mode – though I wasn’t able to measure it myself. Still, other OLED TVs struggle to reach 1000 nits, while Philips showed us the data that these TVs can keep their 1300 nits peaks for 10 minutes without freezing the picture, thanks to the heat sink in the panel.
In OLED + 937, the new Advanced HDR processing feature also means that HDR video brightness levels are evaluated by the TV on the fly for each frame, and different tone mapping efforts are applied to each frame as needed. This means that very bright and darker images are handled very differently, not one size fits all. It’s very clever and can really help some content other than Dolby Vision.
The result of all of this (plus the 937’s next-gen image sharpening mechanism) is the dramatic yet realistic contrast I mentioned above.
Compared to LG, Sony and Samsung TVs, the Philips TV displayed images that were often clearer than others because the dynamic range seemed better – with more detail in the shadows and highlights, you could literally see more of what was happening. on.
However, I should note here that all TVs used Vivid mode or its equivalent (Philips now calls Crystal Clear), and that means it wasn’t really an equal comparison. Even though some of them are ready for it out of the box, it doesn’t always show their dynamic range in the most realistic range, so we certainly won’t announce that Philips is the image quality winner from this comparison. But it was still striking.
Powerful speakers all around
And then there are the speakers. The 3.1 system in OLED + 907 includes a total of 10 drivers with 80W of power, so it really has the power. The scale and front of the sound is a huge leap beyond what a regular TV is capable of, and the rear mounted bass driver has a real grunt.
And all of this is hidden in a relatively thin strip of fabric along the bottom of the kit.
On the OLED + 937, you have a speaker housing that is part of the stand itself and looks a lot like a dedicated soundbar. Here you have three forward channels, two angled drivers for left and right audio, and two upward-pointing drivers for Dolby Atmos.
It also provides a really spacious sound and works really nice with movies and music.
The room I heard them in was mostly plywood so I’m holding off on fully judging their potential until we can see through them in a real living space, but when it comes to adding detail, drive and open sound they are definitely going well direction compared to the meager drivers found in something like the LG C2. We will find out if they are among the best TVs in terms of sound when we can properly test them.
In the meantime, if you want an all-in-one home theater option, they should definitely be on your radar. Well, they should if you’re in the UK and Europe – unfortunately Philips OLED TVs are still not available in the US and won’t be different.