If you are a content creator, you may find that you use auto captioning services to help hearing impaired users. But there can be times when these captions aren’t accurate, potentially doing more harm than good, and that’s where the new iOS and iPadOS app comes in.
It is called Captionista (opens in a new tab)elaborated by Montana threads (opens in a new tab) team and led by Marc Palmer (opens in a new tab)allows you to add subtitles to any movie you own and then publish it anywhere.
It is available as Free download (opens in a new tab)with a monthly subscription for $ 4.49 / £ 4.99 / $ 5.99 and an annual subscription for $ 21.99 / £ 19.99 / $ 23.99 which unlocks more features and removes the watermark.
While it will be useful for those who create YouTube and TikTok videos, in my work with Captionista I can’t help but think the big win here will be the availability of videos.
Accessibility is key
Using Captionista is a simple affair where you can add videos by pressing + icon and you’ll be able to add subtitles in no time. There are many colors and patterns that you can use that are better suited to the movie in question, and you can type in captions and display them at the right time.
By testing some of the videos I made from my vacation in Greece, I was able to add subtitles and send them to my wife via iMessage in just five steps.
On top of that, there is “Flight Control” which gives you a simple checklist of whether a video will be suitable for posting on Twitter, Instagram, TikTok and YouTube in terms of length and format. This is extremely useful as you may be a social manager looking to share a video on these platforms at one time, but you may not be sure if it will fit under your chosen platform. This would allay fears and save you time when sharing videos on a daily basis.
If this all sounds like a simple process, it’s because it is, but the main benefit Captionista has here is the availability potential.
You can use this app to easily add subtitles to any videos you record and even retell them to help the viewer. Since it’s only available on iPhone and iPad, there is room for the macOS version here as there are many editors who use Macs to edit videos for social media platforms.
There is a lot of potential in Captionista, and from the time I added subtitles to my own videos to post as an Instagram story, there is a lot to like, from great design to available features. As Apple focuses on accessibility, I wouldn’t be surprised to see the app have been integrated by the company as a way to better share videos from Clips or iMovie and Final Cut Pro with these handy subtitle features.